Digital marketing and automation support that runs quietly in the background.
I am Rica, a Digital Marketing and Automation Virtual Assistant. I build funnels, CRM workflows, websites, and content systems that save you hours every week.
- 4+
- Years supporting founders
- 20+
- Tools and platforms
A dependable partner behind your marketing systems
Hi, I am Rica Estares, a Digital Marketing and Automation Virtual Assistant with 4+ years of experience helping entrepreneurs, agencies, coaches, and growing businesses build, optimize, and scale their online presence.
My expertise combines digital marketing, website management, automation, and virtual assistance, so I can support a business from strategy to execution. I specialize in creating efficient systems that save time, improve workflows, and generate better results.
I have worked with clients across digital marketing agencies, beauty and wellness, coaching, trucking, logistics, and professional services. I have managed WordPress websites, built high converting funnels, implemented CRM automations, managed social media platforms, created SEO driven content, and handled day to day business operations.
My technical skills include GoHighLevel, WordPress, Shopify, CRM management, email marketing, funnel building, workflow automation, Voice AI setup, basic SEO, blog writing, Google Business Profile optimization, and social media management across TikTok, Instagram, LinkedIn, Facebook, YouTube, and X.
I believe every successful business needs efficient systems behind the scenes. My goal is to become a dependable partner who helps business owners save time, increase productivity, and focus on what matters most, which is growing their business.
What I bring
- 4+ years of digital marketing and virtual assistant experience
- Funnel building and marketing automation
- GoHighLevel CRM and workflow automation
- WordPress and Shopify website management
- Social media management and content creation
- Email marketing and campaign management
- SEO blog writing and keyword research
- Google Business Profile optimization
- CRM and administrative support
- Landing pages and lead generation funnels
- Voice AI setup and business automation
- Strong organization, communication, and problem solving skills
What I can take off your plate
From daily admin to the automation layer that runs your marketing, here is the full range of work I handle.
One partner, twelve capabilities
Strategy, build, and upkeep handled in one place.
General VA
Inbox, calendar, research, data entry, and daily admin handled so your week stays clear.
Chat Bot
GoHighLevel chat widgets and Messenger bots that answer, qualify, and book while you sleep.
Voice AI Set Up
Inbound and outbound voice agents that greet callers, capture details, and route hot leads.
Conversation AI Set Up
Trained AI replies across SMS, chat, and DMs with clean handoff to a human when it matters.
Automations
Workflows, triggers, pipelines, and reminders so nothing falls through the cracks.
Funnel Builder
Opt in pages, sales pages, and checkout flows built to convert and easy to edit.
Graphic Designer
Social creatives, carousels, ads, and branded templates designed in Canva and CapCut.
Website Management
WordPress and Wix updates, page builds, speed checks, and ongoing upkeep.
Shopify Management
Product uploads, collections, theme tweaks, and order support for growing stores.
Local SEO
Keyword mapping, on page fixes, citations, and reviews that lift local rankings.
Google Business Profile Management
Optimized listings, weekly posts, photo updates, and review replies that build trust.
Lead Magnet
Guides, checklists, and quizzes plus the delivery emails that turn readers into leads.
Ways we can work together
Pick one focus area or let me run the whole back end of your marketing.
Digital Marketing
Content calendars, paid social support, email campaigns, and reporting that shows what is working.
CRM and Automation Workflows
Pipelines, tags, follow up sequences, and internal alerts built inside GoHighLevel, HubSpot, or Keap.
Website and Funnel Builds
From wireframe to live page, including forms, tracking, and the automations behind the button.
Graphic Design
Scroll stopping creatives for promos, offers, and evergreen brand posts.
Social Media Management
Facebook, Instagram, TikTok, and YouTube scheduling, community replies, and growth reporting.
Bookkeeping Support
QuickBooks categorisation, invoicing, and clean monthly summaries for your accountant.
Funnels, websites, and creatives I have shipped
A mix of live client funnels, website builds, lead magnet pages, and social creatives.
Play with the tools I built for you
Three interactive tools you can use right now, no sign up required.
Local Marketing and AI Rank Audit
Free nationwide audit: search demand, ad spend, Google and Maps rank, competitors, and AI visibility.
Try itContent Planner
Plan, edit, and track a full month of content with a live dashboard.
Try itBrand Kit Extractor
Pull a usable palette out of any image in seconds.
Try itAI Moodboard Canvas
Generate colour, type, and texture directions for your next launch.
Try itSales Pipeline CRM
Play with a live mini CRM: move deals, track win rate, and forecast revenue.
Try itAsset Tracker
Track domains, subscriptions, funnels, and files with renewal and cost insights.
Try itTools I work in every week
Already using one of these? I can step in without a long ramp up.
What clients say about working with me
Real messages from the founders, coaches, and agency owners I support.
Once we get everything together I would like to discuss payment changes with you. I know this role requires a lot. When we change that pay I want to make you my brand manager, so you are in charge of the entire PR. I truly appreciate you. You are amazing.
Let's have a real conversation
I believe the best partnerships start with a genuine conversation, not just a portfolio.
Anyone can build an impressive portfolio, and some can be misleading. I'd rather spend time getting to know you and learning about your business than asking you to judge me by a collection of projects.
Book a call with me and let's talk about your goals, your challenges, and how I can help. I genuinely enjoy connecting with people, sharing ideas, exchanging knowledge, and learning from every conversation.
This is not a sales pitch. It's simply an opportunity to get to know each other. Ask me anything about digital marketing, automation, websites, WordPress, GoHighLevel, AI, funnels, or my experience. I'm always happy to answer questions and share what I've learned over the years.
Whether we end up working together or not, I hope you'll leave our conversation with new ideas, practical insights, and a valuable new connection.
Let's connect
I'd love to hear your story and see how I can help. Book a call or send a message and I'll reply within one business day.
Notes on VA work, automation, and growth
Practical write ups on chat bots, funnels, lead magnets, local SEO, and keeping a CRM honest.
What a Virtual Assistant Actually Does for a Growing Business
A virtual assistant is not just an inbox cleaner. Here is how the right VA becomes the operations layer behind your marketing.
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How a VA Builds a Chat Bot in GoHighLevel That Books Real Calls
A GHL chat bot is only useful when it qualifies and books. Here is the build order I follow for every client.
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The Funnel Building Checklist I Use for Service Businesses
Pretty pages do not convert on their own. This is the checklist that turns a funnel into a booking machine.
Read moreLet us talk about your business
Want to interview me or scope a project? Book a call straight into my calendar in US Eastern Time, or send a message and I will reply within one business day.
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